Twitter today unveiled Vine, an app for iOS that lets anyone create and share short looping videos.
Twitter acquired Vine last fall, but anyone can use Vine regardless of whether they use Twitter. However, the service is clearly meant to be embedded anywhere, and there are plenty of examples of the videos being embedded in tweets. The service (see an example below) is being referred to by many as Twitter's "Instagram for video."
Vine videos are limited to a maximum of six seconds, and play in a continuous loop. They are shot using the Vine app. In a blog post, Vine co-founder and general manager Dom Hofmann wrote that, "Posts on Vine are about abbreviation -- the shortened form of something larger. They're little windows into the people, settings, ideas and objects that make up your life. They're quirky, and we think that's part of what makes them so special."
It's not clear, however, if Vine posts have a technical limitation that keeps that six seconds or shorter. Neither Twitter nor Vine immediately responded to a request for comment.
Although Twitter officially unveiled the service today, CEO Dick Costolo teased it yesterday when he posted a tweet with an embedded video. What was not clear yesterday, however, was whether Vine was going to become Twitter's own hosted video service, or if, as turned out to be the case, it would be a stand-alone service that works in conjunction with Twitter, but doesn't depend on it.
There are of course other embeddable short video services. One is Tout, a service that lets people shoot videos of up to 15 seconds, and then either embed them in tweets, Facebook posts, blogs, or elsewhere, or view them directly on the Web. But Twitter seems to have decided that Vine was a service worth buying, despite the fact that it will allow it to exist independently.
Twitter unveils Vine, its six-second Instagram for video
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Twitter unveils Vine, its six-second Instagram for video
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Twitter unveils Vine, its six-second Instagram for video
